We know plenty about Anniversary Campaigns, how to leverage internal or external resources for important milestones and the actions that will build momentum for your cause -- beyond event planning. Our advisory focuses on integrating your cause’s strategic planning goals and objectives with an eye toward sustainability.
Check out our recent blog posts on some Anniversary Campaigns topics here.
And, check out these articles by Cause Effective staff:
Cause Effective live on Tony Martignetti's Nonprofit Radio Station:
Cause Effective Senior Associate Susan Gabriel gives tips to make your Anniversaries - 5th or 125th - more than a night or a weekend: Listen here!
Fundraising Bandwidth - the eternal challenge.
While approaching donors a couple of times a year (annual appeal, gala, online campaign) is not that difficult, how can we find the time to cultivate donors so that our relationship rises above the pattern of ask...then ask again...and repeat?
Every five years, like clockwork, nonprofits approach a "milestone anniversary" - marking 5, 10, 20, or even 75 or 150 years of service to the community. Whatever the number, nonprofits often wake up belatedly to realize its possibilities and end up scrambling to pull together a public celebration. Maybe, if someone has the foresight, they place an "anniversary logo" in everyone's signature line.
We think anniversaries are too important an opportunity to waste. In that spirit we offer these guidelines, wherever you are in your anniversary cycle, to make the most of your anniversary campaign.
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“With Cause Effective’s help, our board both gave more during our gala fundraising and raised more from their networks!”
– John Park, Co-Director, MinKwon Center for Community Action