Charlotte Castillo

Charlotte Castillo, Managing Director, Poderistas

Charlotte Castillo is a seasoned and dynamic brand builder, strategist and hands-on collaborative leader with over 20 years experience in media, marketing to the Latinx community and building fearless, innovative, and inclusive global teams. Currently serving as Managing Director for Poderistas™, the fastest growing digital community for Latinas in the US, Charlotte was hand-picked by the founders to launch and ultimately lead the breakthrough organization that leverages modern media platforms and in-culture content to harness Latina power and drive civic engagement and participation. As Managing Director, Castillo oversees all areas of the 501c3 organization including operations, strategy, fundraising and partnership development. Before Poderistas, Charlotte was an award-winning senior executive at ViacomCBS (now Paramount Global) for 14+ years and prior to that the founding Marketing Director of Latina Magazine. Charlotte is a radical optimist, daughter of Dominican immigrants, first generation college graduate, born and raised in NYC and currently resides in The Bronx with her 13 year old son.


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