“What am I going to sell?”
Nonprofit staff cringe when this plaint comes from board members. “Don’t they know how inspiring our work with kids is? What a difference it makes?”
Well, no. They don’t. Or they sorta do but not well enough to explain…field the questions that they’re sure will come…have the “take-your-breath-away” stat at their fingertips…know the zingers to throw in on top of the one anecdote they’ve memorized. And what you don’t know, you can’t sell.