It’s that time of year – when all good nonprofits get out their end-of-year appeal.
Carefully crafted, visually appealing, lift notes written on top (hopefully) by the person who knows the donor best.
Cajoling done, we’ve collected contact information from board members, made sure to mail-merge and personalize each letter.
Package complete with reply card, self-addressed envelope, perhaps a brochure or fact sheet.
And then… into the mail (with a first class stamp) it goes.
Holding our breath, we wait.
But maybe, this year, there’s more to be done.