#GivingTuesday – a day to give back, to encourage altruism, to remind us of our responsibility for the common good.
All important messages – when it works and doesn’t result in donor fatigue.
Like any fundraising framework used by multiple nonprofits, the accumulated weight of receiving 10, 20, 40 #GivingTuesday exhortations on the very same day, can lead quite quickly to donor tune-out.
Last year I got 26 #GivingTuesday e-appeals – all from groups I care about. And this year, I expect even more.
My reaction? Intrigue on the first couple, eyes glazing over on the next several, and pure ignoring by the last dozen or so.