“I don’t know what to say.”
Tongue-tied board members. Volunteers with incomplete understanding. Staff members sharing methodology details.
Kind of like the three blind men with the elephant.
Especially when you’re trying for a one-two punch (pairing staff and board for a funder site visit, or asking a volunteer to conduct a tour followed by a sit-down with the executive director) – it can get very confusing.
Confusing messages get tossed overboard. Too much going on to be able to retain information that’s not crystal clear.
The answer? A fundraising messaging plan.