There’s a phrase in management – the burning platform – that refers to a situation in which people are forced to act, because the alternative is worse. A crisis moment: we can’t stay where we are because the ship is burning up underneath our feet, so we have to jump (the actual impetus for the original metaphor).
The choices faced on a burning platform are powerful – an organization can’t maintain the status quo, so business as usual is not an option. What results is “immediate and radical change due to dire circumstances,” according to change management theory.
In nonprofits, this radical behavior change often includes fundraising.