There are a million reasons why someone gives a first gift.
Their golf partner asked. Their kid came home from afterschool with a reply form. An issue was discussed in the news. They passed a table at a street fair and a cheerful-yet-persistent organizer captured their attention.
There could be many reasons that don’t, quite frankly, have a lot to do with the specific nonprofit receiving that donation.
How do you capture a first-time-donor’s interest, so they progress from dipping their toes in the water to becoming a full-fledged fan?
The journey between the first and second contribution is a key fundraising moment.