The numbers are out, and they say: Full speed ahead.
The annual Giving USA report on 2014 contributions has just been released, and it’s clear – we’re back to pre-recession giving.
From a 5.7% increase in individual giving, to a whopping 15.5% increase in bequest donations (powered in part by the $1 billion estate of former Buffalo Bills owner Ralph Wilson), the climate for fundraising – from individuals, foundations, and corporations – is strong.
And while the largest increase was in giving to educational institutions (due to several mega-gifts), donations to other types of nonprofits rose as well, as a result of more run-of-the-mill contributions.
What does this mean for those of us tilling the field on a daily basis?
That the money is out there – as long as we find our natural donor constituency.