Letters are in the mail.
Emails are starting to flood the airwaves.
Graphics, storytelling, individualizing the case…best practices are clearly on display.
But at this time of year, anyone relatively present in the philanthropic sector is getting 6, 10, 20 e-appeals a day.
The aggregate is astonishing, especially the later in the month it gets.
The question becomes: how much is enough to cut through the clutter, and how much is too much…resulting in reader shut-off and attention bypass?